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Whether you need to define curls, address damage, protect color, hydrate dry hair, or smooth away frizz, get help straight from the pros with articles full of helpful hacks, and videos that walk you through expert techniques.


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Customer Reviews

The hair is better than I thought, the quality is great, it’s soft, as you can see, I did a simple trim in the front, and it feels even better, got a lot of compliments,

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I absolutely love this wig ! Super easy to style ! really really nice and it’s super soft! I got a ton of compliments on It all night ! Get this wig! 

While summer is known as a season of carefree fun in the sun, did you know that it can also be the most destructive season for our hair? Those long days basking in the summer sun and taking a dip in the pool or ocean can dry out your hair, leaving it looking limp, dull and lackluster. One of the main ways to make sure this isn’t your strands story is to put an end to bad hair care habits once and for all. Below are five bad hair care habits that you should ditch this summer!

Bad Hair Care Habit #1: Not protecting your hair
The sun is notorious for its harsh UVA and UVB rays that can affect our skin – causing everything from dryness and signs of skin aging to sunburn and skin cancer. But the effects of the sun’s rays do not end on our skin. The truth is that sunlight – as warm and inviting as it sounds – can affect our hair. To protect your hair from fading and drying out in the sun, you’ll need to protect it all season long. Keep the beachy waves flowing when you’re indoors or out for a night out with your girls and during long days in the sun reach for a trendy floppy hat or a sparkly silk scarf. The truth is that you have to protect your hair the same way you protect your skin from the sun if you want to look its best.

Bad Hair Care Habit #2: Hairstyles That Are Too Tight
Sure, a game of beach volleyball requires your hair to be swept away from your face, but tying your hair into a tight ponytail can do more harm than good. Hairstyles that are too tight — like ponytails, braids, buns, and the like — can pull on our strands and cause them to break. During the summer months when our hair is very fragile from the heat, style your hair in loose knots and braids and stay away from plastic bands that can cause more damage, opting instead for soft hair ties or bobby pins.

Bad Hair Care Habit #3: Over-washing
Sweat and summer go hand in hand, but washing your hair every five seconds to get rid of the grime doesn’t do that. Shampooing your locks too often can strip your hair of the essential oils it needs to look shiny and strong. Try to shampoo every other day or every other day, and in between days use a dry shampoo like Fructis Pure Clean Dry Shampoo. If your hair is looking particularly gritty, try using a hydrating shampoo instead of a traditional shampoo, as these low-foaming formulas help clean your hair without stripping it of dryness!

Bad Hair Care Habit #4: Heat Styling
Summer is already hot enough – between the sun and very high temperatures – it doesn’t make things hotter by heating up your strands. Instead of blow drying your hair and flat ironing it a lot, keep hot tools for special occasions and embrace your natural hair texture on a daily basis. Try Fructis Smooth Air Dry Anti-Frizz Cream without heat for effortlessly soft style. When your hair is still damp, apply hair oil or styling cream and work it through your tresses – it will help keep frizz away! Then air dry or style it into a braid for more controlled texture once your hair is dry.

Bad Hair Care Habit #5: Swimming with Dry Hair
While most of us are diving into the pool – or the ocean – with very dry hair, we should take a moment to prep our hair before going for a swim. The chlorine in pools and the salt in the ocean are amazingly drying—and they can even strip color-treated hair of its color. Since our dry hair is highly porous and always looking for hydration, when we dive into dry hair, our strands absorb this dry water. Before diving in, wet your hair with fresh water – or better yet, apply a hair oil or hair mask – what are all these things – for extra protection!